FAQs | Mohana Valli.

I offer a versatile, generalist approach. I can handle a wide range of marketing, design, and business needs, acting as an outsourced individual contributor/strategic advisor. It's especially valuable for startups and scale-ups with limited resources who need someone who can "wear many hats."
I offer both. I can provide ongoing support as a fractional marketing partner or work on specific projects, depending on your needs.
I understand this concern. While I can manage a wide range of tasks, I'm upfront about my capacity and will decline projects if I believe I can't deliver the highest quality of work. I also prioritise tasks based on their impact and urgency and am adept at pivoting and adjusting strategies as needed. My focus is on delivering exceptional results, not overextending myself.
I prioritise tasks and projects based on immediate business needs, estimated time to execute, and potential impact on key results. I use project management methodologies and tools to effectively manage my time and ensure that all projects stay on track.
I'm committed to continuous learning and investing in formal education through annual nanodegree programs from platforms like Coursera or Udacity. I supplement this with shorter, focused courses on Udemy throughout the year. I also regularly read industry publications, and books, and follow thought leaders on LinkedIn, Product Marketing Alliance, etc.
I'm always open to discussing your evolving needs. If a request falls slightly outside my core service offerings, I'll first assess whether I can reasonably take it on and deliver quality results. If it requires highly specialised expertise I don't possess, I can leverage my network of trusted specialists and potentially manage the collaboration for you or provide recommendations for other suitable resources.

I am clear and consistent in my communication. You can expect regular updates through various channels: daily updates on smaller tasks via Slack/email, weekly and monthly progress reports with scheduled meetings, and asynchronous updates within project management tools daily or weekly.
Turnaround times are determined by the project's scope and the complexity of individual tasks. I prioritise meeting deadlines and maintain a high on-time delivery rate (approximately 90%). However, project timelines can be affected by the speed of feedback and approvals from your team. Therefore, we need to establish clear timelines and milestones at the start of each project to ensure we're all on the same page.
I proactively seek feedback throughout the project lifecycle to ensure the work aligns with your vision. I'm comfortable with both synchronous feedback sessions (e.g., weekly meetings) and asynchronous feedback provided directly within collaborative tools like Google Docs, Notion, or project management platforms. This flexible approach allows you to provide feedback that best suits your bandwidth.
Yes, I have extensive experience working remotely, having done so for nearly eight years.

My pricing is based on the scope of work and the specific services required. For consulting-only engagements, my hourly rate ranges from $60 to $80 AUD. For fractional or project-based work involving the execution of key marketing functions, we'll develop a customised proposal based on your specific needs and budget. I'm happy to discuss these options more during our initial conversations.
A combination of factors can be used to measure my performance. These include:

Delivering projects on schedule and within the agreed-upon budget

Achievement of agreed-upon KPIs and OKRs like:

Meeting agreed-upon deadlines for deliverables (e.g., strategy documents, content pieces, campaign launches).

Effective communication and responsiveness to your team's inquiries and feedback.

Proactive identification and resolution of potential roadblocks or challenges.

Positive feedback from your team and stakeholders.

Quality of the strategies, plans, content, designs, and other deliverables
I'm committed to delivering exceptional results and maintaining open communication throughout our engagement. If, for any reason, the results don't meet the agreed-upon expectations, we'll have an open discussion to understand the reasons why. I'll then work with you to develop a revised strategy and action plan to get back on track. My goal is to ensure your satisfaction and achieve the desired outcomes.

Marketing

Marketing automation: HubSpot, ActiveCampaign

Social media management: Hootsuite, SproutSocial

Analytics & reporting: Google Analytics, Tableau, Hotjar

SEO & keyword research: SEMrush, Ahrefs, Google Keyword Planner

Email marketing: Mailchimp, Hubspot, ActiveCampaign, Sendy

Content management systems: WordPress, Medium, Wix, Webflow

Paid advertising: Facebook Ads Manager, LinkedIn Ads, Instagram Ads

CRM: Pipedrive, Hubspot, ActiveCampaign

Market Research & competitive analysis: Crunchbase, SimilarWeb, G2, Capterra, Zoominfo

Customer feedback & surveys: SurveyMonkey, Typeform, Google Forms

Design

Design inspirations: Behance, Mobbin, Dribble, Pinterest

Design workflows: Miro

UI Design: Figma

Design handoff: Zeplin

Graphic design: Canva, Adobe Illustrator

Web design (Low-code): Wix Studio, Webflow

General business tools

Operating system: Windows

Project management: Asana, Trello, Jira

Business planning, sales forecasting, reporting: Excel, Google Sheets

Web browsers: Chrome

Productivity suites: Microsoft Office, Google Workspace

Documentation & note-taking: Notion, Confluence

Cloud storage: Dropbox, Google Drive

Communication: Gmail, Outlook, Slack

Video conferencing: Zoom, Google Meet

Scheduling & calendar management: Calendly + Google Calendar
Data security is a top priority. I adhere to strict confidentiality agreements and will only use the cloud storage and collaboration tools you provide with appropriate access controls.

The process is designed to be straightforward and efficient:

Initial consultation: We start with a free consultation to discuss your business needs, goals, and challenges. This is an opportunity to get to know each other and determine if we're a good fit.

Proposal & agreement: If we decide to move forward, I'll create a customised proposal outlining the scope of work, deliverables, timelines, and pricing. Once you approve the proposal, we'll sign a service agreement.

Onboarding: I'll then gather any necessary information and access to relevant platforms or tools. We'll also establish communication channels and set up regular check-ins.

Project kick-off: We'll officially start with a meeting to review the plan, confirm timelines, and answer any remaining questions.

The total timeline of this process will be 1-2 weeks, depending on how fast I get the necessary information.

You can connect with our partners directly using the contact information provided in their profiles.
You can review partner profiles on our website to find professionals with the skills and experience that match your project requirements. If you're working with me on a project and your needs extend beyond my expertise, I can also provide a curated list of suitable partners.
While I strive to have a diverse range of partners, you may need to explore other platforms if you can't find the precise skills you're looking for within our network.
Yes, I assess the quality of potential partners' work by reviewing their portfolios and past projects. Only those who meet the standards for quality are featured on our partner page.

Once you submit your application, I'll review it carefully. If everything looks good, your profile will be listed in our partner directory. I'll contact you personally if I need further information or clarification.
No, there are no fees to join our partner program.
I primarily seek freelancers, agencies, or fractional consultants specialising in marketing, UX/UI design, product management, and growth. However, the partner program is designed to be inclusive. If you offer valuable skills or services that don't neatly fit into these categories, please reach out. I'm open to discussing how you can become a valuable part of this program.
Your profile will be featured on the website, and I'll provide direct referrals for relevant projects and job opportunities as they become available.
I expect partners to be responsive to client inquiries. Prompt and professional communication is essential for maintaining strong client relationships.
When a client has a need that falls outside my expertise or capacity, I'll recommend a curated list of suitable partners based on their specific skills and experience.
I'll follow up with the client to confirm they've connected with the recommended partner(s). This helps us track successful referrals and ensure a smooth client experience.
While I don't currently have a formal content program, I'm open to exploring content collaborations in the future. If opportunities arise, I'll definitely consider contributions from our partners.

MOHANA VALLI.

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