Confidently bring your startup ideas to life.

Feeling overwhelmed by the next steps of building your startup? Fret not! I help 0-to-1 founders fill in the gaps. We'll work together to validate your idea, identify your ideal customers, and build a solid go-to-market strategy to drive acquisition and early sales. No fancy jargon, just clear, actionable steps to get your business off the ground.

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Brands I have worked with

SERVICES

Design and build products that look, feel and do good for the customers.

Problem identification & market analysis

I start by diving deep to discover the core problem your product solves by conducting

thorough primary and secondary research, which involves talking directly to potential customers through interviews and surveys (primary research) and analysing market data and trends (secondary research). I’ll be uncovering critical needs, pain points, market size, and growth potential within your target market, and I’ll analyse market dynamics to pinpoint viable opportunities.

Competitor assessment

It is crucial to understand your competitors, their market influence, product offerings, pricing strategies, strengths, and weaknesses. I identify your direct and indirect competitors, gather relevant data and develop a strategy that helps you differentiate your product effectively and identify opportunities to outperform the competition.

ICP & buyer persona development

Here, I’ll define and develop detailed Ideal Customer Profiles (ICPs) and buyer personas, encompassing everything from demographics and psychographics to motivations and behaviours. I also identify key roles within the buying process, such as decision-makers, influencers, and challengers, to ensure focused marketing and product development efforts.

Value proposition and USP development

Based on the research, I analyse your product's benefits and value to craft compelling value propositions and unique selling points (USPs). These statements clearly articulate why customers should choose your product over the competition.

Concept testing & iteration

Using the value propositions and USPs as hypotheses, I’ll validate the product ideas using primary research methods like surveys, interviews, and focus groups. Based on the feedback we receive, I'll then iterate on your product idea and problem definition until we achieve strong validation. This helps avoid costly development mistakes and maximises ROI by ensuring problem-market fit before developing the MVP.

Set business goals & OKRs

Clear, measurable business goals are the bedrock of any successful venture. Establishing SMART OKRs for each goal provides a roadmap for progress, ensures accountability, and allows for effective tracking of KPIs—critical for staying on course.

Financial projections & analysis

I conduct a comprehensive analysis of each department's investment needs, which is essential for making informed financial decisions. This analysis leads to detailed financial projections, including revenue forecasts, expense budgets, and cash flow projections. The result? A clear understanding of your financial needs and potential return on investment.

Develop investor pitch deck

Attracting potential investors requires a compelling narrative, and I focus on crafting that narrative through effective investor pitch deck templates and a persuasive elevator pitch. I ensure the focus is on showcasing the validated problem, your solution, the market opportunity, and robust financial projections—the key elements investors look for.

Establish core marketing, design, & sales processes

Well-defined workflows are essential for efficient, scalable, and repeatable operations across key business functions. This involves creating, reviewing, and documenting the collaterals, OKRs, results, and other key elements for core marketing, design, and sales processes. It’s about building a solid foundation for growth and ensuring consistency across your teams.

Define MVP features

It all starts with clearly understanding what your Minimum Viable Product (MVP) needs to be. This involves listing all the potential features for the first version and then prioritising them to identify the absolute essentials. This approach keeps development focused, gets you to market faster with a validated core set of features, and avoids feature creep early on.

Brand identity & visual design

Establishing a strong brand identity from the very beginning is crucial. So, I’ll define your brand values, personality, and visual style using proven frameworks. The goal? A consistent, recognisable, and resonant brand experience that truly connects with your target audience and sets you apart.

UX & UI design

Understanding how users will interact with your product is key to creating a great user experience. User flows and user journey maps help me visualise this interaction. From there, I’ll develop lo-fi and hi-fi wireframes, conduct user testing, and iterate on the designs until we achieve a seamless and enjoyable user experience. It's an iterative process, but it's worth it.

Product app prototyping

Once the wireframes are approved, the next step is to bring them to life with interactive prototypes. Using tools like Figma (or others), I’ll create realistic prototypes for user testing and refinement before any development begins. This will save time and resources in the long run.

Website design

Your website is your online presence, and it needs to make a great first impression. The focus here is on clear information architecture, compelling content, and user-friendly design. Using no-code or low-code platforms allows for rapid deployment. I’ll get your brand online quickly and efficiently to collect leads and build your brand presence.

Marketing, sales & CS collateral

Supporting your launch and ongoing marketing efforts requires adequate collateral. I’ll design all the necessary marketing, sales, and customer success materials like presentations, brochures, one-pagers, and other visual assets. It's about giving your teams the tools to succeed and make a strong impact.

Product positioning & messaging

Using the market and competitor analysis data, I’ll develop a clear product positioning strategy and craft compelling messaging that resonates with your target audience. I then use this messaging to create engaging content for your website and other marketing materials. I really focus on making sure the messaging is not just clear but also persuasive and memorable.

Customer journey mapping

I’ll map the customer journey for each key persona, identifying key touchpoints and opportunities for engagement. This mapping then informs your content strategy, OKR setting, project management, sales and customer success processes, KPIs, and metrics. It's like creating a roadmap for the entire customer experience.

Sales, CS & support enablement

We’ll implement the defined sales, customer success, and support processes, providing necessary documentation, training materials, and ongoing support to empower your teams to drive revenue and customer satisfaction. It's about giving your teams the tools and knowledge they need to succeed.

GTM strategy development & execution

I’ll develop a comprehensive go-to-market (GTM) strategy, define your marketing mix, select appropriate GTM tactics, set pricing strategies, and outline all the necessary steps for a successful launch. I ensure the strategy is well-defined, actionable, and realistic.

Product launch planning

I’ll create a detailed product launch plan outlining the timeline, activities, resources, and responsibilities for each stage of the launch. I typically conduct a beta launch before the final release to gather early feedback and make any necessary adjustments. It's all about ensuring a smooth and successful launch.

Establishing customer feedback loops

I introduce processes to gather and analyse customer feedback across multiple channels. This data is then used to measure KPIs and OKRs, inform product development, and drive continuous improvement. I believe in the power of customer feedback to shape the product and the overall customer experience.

ELIGIBILITY

Could this be the perfect partnership we've both been searching for?

01

Pre-seed or seed-stage startup founders with a promising idea but haven't yet launched a product.

02

Dedicated to deeply understanding the problem you're solving and ensuring there is a real market need.

03

Understand that the startup journey is iterative, and be comfortable adjusting your course as needed.

04

Committed to building a long-term, viable business, not just a short-term project or hobby.

RESOURCES

A documentation of case studies and templates.

Product Discovery

How SMART dustbins can optimise waste management in Australia.

Go-to-Market Strategy

Commercialising the tiny giant robot's CMG stabilisation technology.

Idea Validation Questionnaire Blog Cover.png

Templates

Is your "great" startup idea truly great?

WALL OF LOVE

Hear directly from those I have helped.

"Continuously finds ways to improve processes."

Mohana is a responsible and motivated person, and I see a bright future ahead of her. It truly impressed me to see how quickly Mohana was in understanding and executing tasks that seemed difficult. It impressed me, even more, when Mohana was continuously finding ways of improving processes, thus not limiting her responsibility to the task itself but also taking responsibility for the thought process and strategy of our company.

— Eli David, CEO, StartupBlink

"Impressed by her ability to establish industry contacts quickly. "

Mohana led a group of UQ students in developing a commercialisation strategy for bipedal robotic technology. She was successful in assessing the broader global market and developing key relationships with potential industry partners such as Samsung, Honda, Toyota, and Hanson Robotics. I was very impressed by her ability to establish industry contacts in such a short timeframe.

— Derek Stephens, Director - Commercialisation, UniQuest

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