SERVICES

A comprehensive suite of marketing services to find and convert visitors to forever customers.

Brands I have worked with

Assessment of marketing foundations

I provide a comprehensive assessment of your core marketing foundations, examining your messaging, target audience, and overall strategic direction. Using existing documentation, I'll review your value proposition, customer journey maps, buyer personas, positioning, messaging, and go-to-market strategy to gain a clear understanding of your current market presence and identify opportunities for differentiation.

Marketing ops evaluation

Next, I'll evaluate the effectiveness of your marketing operations, focusing on your current marketing workflows, technology stack, marketing collateral, and available performance data (if any). I identify areas where processes can be streamlined, tools can be better leveraged, and overall marketing effectiveness can be improved. Tools used in this phase may include marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), project management tools (e.g., Asana, Trello, Jira), and analytics dashboards.

Website analysis

Then, I'll review how effectively your website supports your marketing objectives. I assess key areas like user experience, design, content, SEO, technical performance, and conversion optimisation. This thorough review identifies opportunities to improve your website's performance and drive better business outcomes. Tools used for website analysis include Google Analytics, Google Search Console, SEO tools (e.g., Ahrefs, SEMrush, Moz), website speed testing tools (e.g., PageSpeed Insights, GTmetrix), and heatmapping tools (e.g., Hotjar, Crazy Egg).

Implementing actionable improvements

Following the assessment, I'll develop and implement targeted solutions to address any identified gaps or challenges. This might involve refining your core messaging, updating your ideal customer profiles, revamping your website, or revising your go-to-market strategy. My focus will be on building a strong foundation that delivers measurable results.

Setting OKRs

I begin by analysing your market position, identifying growth opportunities, and developing strategies to achieve your business goals. We then collaborate to define SMART OKRs directly aligned with your overall success, providing a clear framework for measuring marketing impact and demonstrating ROI.

Channel-based marketing plans

For better execution and maximising results, we'll create detailed project plans tailored to each marketing channel. Each plan includes OKRs, strategies broken down into specific tasks, a RACI matrix, timelines, and resources needed. Project management tools like JIRA, and Notion will be predominantly used.

Streamlining processes

To ensure consistency, improve collaboration, and optimise efficiency, I'll prepare and establish transparent and efficient processes for all marketing activities, such as content creation and review, sales handoff, collateral requests, design preparations, etc. We'll define workflows, create standardised templates, and document best practices using tools like Notion, Canva, JIRA, and Miro.

Tool selection

I start by identifying and researching the most suitable marketing and project management tools for your business needs and budget. Then, there will be a case-by-case evaluation of the selected options, considering factors such as functionality, ease of use, integration capabilities, and cost-effectiveness.

Stakeholder review

As a team, we will discuss the selection of tools during weekly meetings, as necessary, to ensure buy-in and gather valuable input/feedback.

Purchase and implementation

Once finalised, I'll assist with purchasing and implementing the selected tool. This includes negotiating contracts, managing the implementation process, and ensuring a smooth transition to using the new tools.

Integration & automation

I'll then map the workflows to automate them and also integrate the new tool with the existing tech stack to ensure seamless data transfer between different platforms.

Training & support

I can provide your team with the necessary documentation from the vendor and offer ongoing support to address any questions or challenges they may encounter while learning to use the new tools.

Website optimisation

Using on-page and off-page SEO techniques, I ensure your website performs optimally, including site speed optimisation, mobile responsiveness, and bounce rate reduction. To provide a seamless user experience, I'll conduct regular website audits to identify and resolve technical issues. Beyond technical performance, I focus on creating and publishing relevant, high-quality content that attracts and engages your target audience, establishing your brand as a thought leader. I leverage tools like Google Analytics, Hotjar & SEMRush to monitor key website metrics and continuously optimise the site.

Landing page design & development

With low-code tools, I craft custom landing pages that are visually appealing and user-friendly. My approach combines compelling visuals with persuasive copy that speaks directly to your target audience, guiding them towards a clear call to action. I implement multivariate and A/B testing to identify what truly resonates with visitors and maximises conversions.

Social media marketing

I develop and execute organic and paid campaigns across social platforms like Instagram, LinkedIn, and Twitter. These campaigns include stunning visuals (infographics, images, videos), engaging short-form content (Stories, Reels), and a consistently fresh stream of posts managed through content calendars. I actively monitor social media conversations and brand mentions to engage with your audience and foster brand loyalty.

Community building

If your go-to-market strategy focuses on community building, I can create and manage your online community (e.g., LinkedIn Group, Slack channel), connecting potential customers and industry influencers. I'll help you define your target audience, establish clear guidelines, and set measurable KPIs. We can organise AMAs, polls, webinars, and panel discussions to foster engagement. To expand your community, I'll run targeted outreach campaigns and collaborate with influencers. We can also conduct quarterly feedback sessions and monitor key metrics to analyse the community's engagement, growth, and sentiment.

Events & webinars

I'm experienced in planning and executing successful events, from strategy and logistics to promotion and post-event analysis. These events can be in-person, virtual, or hybrid, including webinars, workshops, and conferences. Also, I meticulously manage all aspects of event logistics, such as venue selection, speaker coordination, event promotions on various channels, registration management, platform setup for online events and on-site support, ensuring a smooth and enjoyable experience for all attendees. For future events, I'll analyse the data to refine the planning and meet specific business goals.

Email marketing

From strategy and planning to execution and analysis, I manage all aspects of email marketing to nurture leads, engage customers, and drive conversions. Using marketing automation tools and CRM, I can design aesthetically pleasing and mobile-friendly email templates with compelling copy, manage subscriber lists, automate workflows, segment and target leads, and execute product launch campaigns. I also track the performance of each campaign using metrics like open rates, click-through rates, and conversions, and regular reporting provides actionable insights.

Data collection & analysis

In one place, I collect and analyse marketing data from all channels, including website analytics, social media platforms, email marketing software, CRM systems, and other relevant data sources. The key focus is establishing clear visibility into your marketing performance across all channels. I predominantly use Google Analytics, platform-specific social media analytics, email marketing platforms, CRM systems, SEO platforms, product analytics tools, etc.

Building custom reports & dashboards

Using tools like Tableau and Excel, I create customised reports and dashboards tailored to your business needs. These visualisations present your marketing data clearly and concisely, making it easy to track progress, identify opportunities, and make informed decisions.

Actionable insights & recommendation

Based on in-depth data analysis using SQL and Excel, I'll identify high-performing channels, refine targeting strategies, improve campaign performance, and maximise ROI. Then, we'll discuss strategic refinement to optimise your marketing efforts and achieve your business goals.

ELIGIBILITY

Could this be the perfect partnership we've both been searching for?

01

Achieved early product-market fit and acquired at least 10 paying customers.

02

Aiming to secure Series A or B funding.

03

Implemented either a sales-led or product-led go-to-market strategy or a combination.

04

Founders seeking marketing assistance to focus on brand building & customer retention.

Re-branding of Infobase

Modernised the visual identity and brand messaging to better align with digital offerings and target new customers via inbound marketing.

Content creation for Rocketlane

Produced diverse content across multiple channels, including blogs, social media, presentations, and events.

PROJECTS

A showcase of results from startups & scale-ups.

Website revamp for Wrkr

Led the complete overhaul of Wrkr's website, from user research and UX/UI design to writing all-new website content, driving increased traffic and trial sign-ups.

Preflight community management

Developed and implemented the community strategy fostering better engagement that drove brand awareness and lead generation for Rocketlane.

WALL OF LOVE

Hear directly from those I have helped.

"Will make an immediate and positive impact."

During Mohana's time with us, she assisted me in completing my autobiography. She provided creative assistance in transcribing my thoughts, life, and career experience (past, present, and future) into 19 succinct chapters. Moreover, she shared her ideas on marketing and PR to promote the book to the target audience. While the team certainly misses working with her, I am confident that she will make an immediate and positive impact on your organisation.

— Carl Spruce, Managing Director, Outsource Institute

"Transparent, honest, proactive, and open to feedback."

Mohana is the rare combination of thinker+doer. During her time at Rocketlane, she came up with great ideas for marketing campaigns within a short time and executed them well. As a team member, she was honest and transparent. She was proactive with her communication about her work status as well as her dependencies on the rest of us. It was also delightful to watch her content quality get more defined, distinct, and better during the time she worked with us, another indication of someone's ability to receive and act on feedback.

— Kirthika Soundararajan, Content Lead, Rocketlane

BOOK A FREE CONSULT

Let's keep your marketing engine running.

Tight budget?
No specialised marketing team?
No problem!

Juggling the constant demands of marketing and the core business functions can be tough. As your marketing partner, I can help you devise and execute a customised marketing strategy that not only fits your budget and goals but also drives results. I'll handle everything from content creation and social media to email campaigns and event management, allowing you to focus on what you do best – running your business.

Book a free consult